Bloggers have taken the internet by storm over the last decade. There are thousands of bloggers writing in countless niches, sharing their experiences and creating incredible content.
Blogging has become so big that there have even been debates about whether bloggers have become more influential than broadcast media.
Every successful blogger knows that they can’t do it alone though. Creating valuable content and keeping readers engaged is hard work.
To boost content and social media followings, savvy bloggers should collaborate with brands that are relevant to their niche for sponsored content, product reviews, giveaways, events and other brand work.
We reveal five reasons why bloggers should collaborate with brands:
Whether you’re a small blogger just starting out or an established heavyweight in your niche, working with brands is a great way for you to grow your blog. By collaborating with brands, as well as introducing their product or service to your audience, you’ll be reaching their audience too. Any brand that you collaborate with will want to connect on social media and share your product review posts or giveaway posts too.
When a brand releases a new product, they want to create a buzz around it. The best way for them to gain exposure and get people talking about their product is to send out free samples to relevant bloggers in exchange for a product review and social media promotion. This is awesome news for bloggers as it means that they’re able to be among some of the first try out new products and write about them!
Another great benefit to working with brands is that it gives you access to exclusive information about the industry and new products and provides opportunities for you to produce fresh content on exciting developments. We all know that Google loves to see new content posted regularly on blogs — that’s what helps your blog to gain a better ranking in the search results. Readers love new content too, so it’s a win-win.
Social media is a huge source of traffic for bloggers and a great way for them to reach out to their readers. Building a dedicated social media following takes a lot of hard work, and one of the best ways to gain new followers and increase your blog traffic is to host a competition or a giveaway with a really awesome prize provided by a well-loved brand. Hosting giveaways with widgets like Rafflecopter gives readers who enter extra points for following on Twitter, sending out a tweet and checking out your Facebook page.
Collaborations between bloggers and brands don’t need to be one-off arrangements. Smart bloggers understand the value of building relationships within their industry. If you do a great job of reviewing a product or hosting a giveaway, there could be future opportunities for you to collaborate with the same brand or similar brands in the future. Many brands may also be interested in connecting with some of your blogger friends, so there’s lots of opportunities for networking too.