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How to Think Up Creative Blog Topics in Under 10 Seconds
Sitting down to write a blog post can be a daunting task, wondering if anybody will even bother reading it, and is there any point – especially when the ideas don’t come leaping out of the screen.
Even if you’ve had a successful blog for a while, writer’s block can be your sorry downfall if you halt publishing quality content.
Thinking of blog topics isn’t actually that hard. The difficulty is all in your mind. There are some simple ideas and techniques that will make thinking of blog topics easier.
The blog topic generator
The web offers tools that will generate blog topics for you. Simply enter a subject and click for a title. The blog topic generator from Portent is practically a never-ending resource for new blog topics.
The titles may be a little ropey at first, but that’s beside the point. This tool will not generate perfectly formatted, actionable titles. No tool can do that for you. However, the beauty of this tool is that it serves up tonnes of inspiration, and it can come up with angles and ideas that hadn’t crossed your mind.
You may not like the first idea but you can think of ways to tweak the title. Finished that post? Generate another title and keep going… show the writer’s block who is boss.
Failing to prepare is preparing to fail, as the old adage goes. Planning in advance will help you overcome any mental blocks that you may come up against. If you consistently find that you’re stuck when it comes down to coming up with content, there’s a simple process you can use to get the creative juices flowing:
Step 1) Note down what subject you want to write about.
Step 2) Ask yourself what you and others have said about it recently. Do some quick searches to see what is currently trending.
Step 3) Figure out what made certain posts successful in the past. Look at how people are interacting with the post. Are they positive about it? Does it raise a particularly pertinent point? Is there anything in the article that you can build upon?
Step 4 Option 1) Next, think about angles or perspectives that haven’t been written about yet. Really delve into the nitty gritty of the topic and the content surrounding it. If you can find a particular aspect that hasn’t been covered, or you think you can cover it better, that’s your opportunity.
Step 4 Option 2) Research interesting facts about the subject and create a list post. For each fact write a more detailed blog post and by the end you’ll have plenty of content produced with ease.
Use your ask the audience lifeline
You won’t find better advice about what audiences want to read about on your blog than from the readers themselves. Have a look at forums like Reddit, see what’s trending on Twitter and discover what has recently taken Facebook by storm.
Google Trends is a brilliant tool because it will show you what web searchers have been looking for on the search engine.
This can help you tap into evergreen content (the stuff that is popular all year round), and can even help you plan ahead and take advantage of any seasonal trends in the future.
Don’t be afraid to be the latest bandwagon jumper
Just to be clear, this doesn’t mean regurgitating the same points as what other bloggers are saying.
Search for other blogs that you may already follow or go find some new ones. See what they’re saying on the topic you’re researching and tell the story of the discussion so far with your own unique spin.
Putting your own forward-thinking angle into the discussion may get noticed and ranked higher by search engines if competing with recycled, unoriginal content.
Next thing you know, yours could be the blog that leads the conversation in the direction you wanted.
Spark the nostalgic feeling of success
Look at your previous blog posts. Which gained the most social shares? What ones brought in the most traffic to your web page?
Discovering what it was that made your older posts successful may just be the kick up the backside you needed. It’s a method that reminds you of what searchers are looking for in blog posts.
Blogs are not a one sided conversation – you are not talking at people. Successful blog posts take into consideration what queries people ask search engines.
If you see familiar topics coming back into fashion and your old content can be revamped, then do so. If it’s not broke, don’t fix it – re-share it.
These days, writer’s block isn’t the straw that broke the blog’s back. Use these tools and techniques and you’ll be up and writing again in no time.