To create and maintain a popular blog, fresh new content must be added at a consistent pace. It’s easy for bloggers to slack and not pay the attention a blog needs and let it go stale.
Not everybody will have caught sight of your blog post the first time it was shared on social media. It’s important to re-share old content to maximise audience reach.
Although there is a line between getting it right and spamming, it is still important that bloggers remember to keep sharing. Sharing old content at different times of the day offers more opportunities for interaction and discussion amongst readers.
Search Engine Journal made a handy diagram to suggest a schedule for sharing old content again. If you have a global audience, taking the time zones into consideration would be important. Why prioritise your own time zone? Share content again when other zones are most active.
Repurpose your existing content into other formats. Podcasts and screencasts are good for integrating with your audiences to gain trust and loyalty, with YouTube being a great network to tap into. Converting posts into a PDF allows readers to download posts to read whilst offline.
These formats reach other potential audiences that a website or blog may not reach. Not everybody learns best by reading so by not repurposing content in other media platforms, you’re basically excluding whole audiences.
Whatever your field is that you’re blogging in, there’s bound to be readers that have specific questions. Research what some of those questions are, and then answer them in blog posts.
Answer the Public is a great tool for researching questions searched by people about a keyword or topic.
If you don’t feel like firing up the app and just want some really quick inspiration, go right ahead and start typing into the Google search bar – all of the black text are examples of popular search queries related to what’s in the search bar.
If you’re solving problems for people, then readers will often remember your blog and return next time they see it in search listings.
If your content can answer questions and solve problems for searchers, they will be more likely to remember next time they see the domain listed and need their query explained.
Answering niche search queries means there’s less competition in achieving a top ranked web page. When you find your blog kept out of the top rankings by the big brands, posting blogs for niches in fields can be strategically advantageous.
We’re living in a digital dog-eat-dog world when it comes to websites and blogs. Most cultural and current affairs blogs, plus business websites have gone online. So you’ve got show that your content is the best.
With masses of bloggers both amateur and professional publishing online, using case studies is a good way of showing that you’ve done your research on a topic using leading authoritative resources.
If readers find that they are satisfied with your content and are impressed with your resources that back-up your opinions, then they are more likely to engage and share your content.
If pseudo-science sources are a website or blog’s main resource then readers in the field may just reject the post and the blog itself completely.
Picking authoritative case studies can be a great credibility booster but as audiences swat-up on subjects online, they are better informed to spot low-quality content from a mile off, possibly resulting in them stopping visiting your blog.
This post received a lot of controversy; its comments questioning the credibility of e-cigarettes were scrutinized as uninformed, as was the trivial findings gleaned from its cited study.
It depends on the sort of blog you want to produce, if you want to be a leading voice then you need to be selective with case studies. On the other hand, this Vice article received a lot of user engagement, mainly negative, but controversy is a traffic magnet that often goes viral – even as a laughing stock as the Facebook reactions suggest in this case.
The list posts are one of the best blog types when it comes to gaining shares and traffic. People love them. Information can be condensed into snippets, offering the most valuable and concise key topic points.
Websites can summarise a collection of specialist blog posts in a list type to reach layman readers. Being able to reach and engage with causal readers is opportune for going viral. Make the list posts memorable with top facts, humour and quality images.
The sheer amount of list posts that are produced is obvious when you search Google and they really do attract a lot of traffic.
List posts are beneficial to your blog because of the sheer amount of ground that they cover. A good list post can hit a high word count without it becoming to strenuous on the reader. Typically, list posts attract links from other websites that have found them useful, which can translate to your blog ranking higher in Google’s search results.
Just check out how many list posts the search term ‘blogging tips’ brings up.
Visitors that can see you research well-respected sources will trust your credibility more and will be more likely to return next time they want information.
On blog posts, podcasts or screencasts – interviews with industry authorities can give a website a leadership quality when directing discussion in your field.
Not only can websites gain credibility by getting an interview with a professional, followers of the interviewee may be introduced to your web pages for the first time. Followers of the guest will be more inclined to share the interview out of loyalty to reach other fans.
Ask questions that your readers will want answers to and inquire for the interviewee’s opinion in the market’s future direction. People like to know what will happen next and it gives a glimpse into where your blog may be heading. For example, check out how Rainmaker present this information on their post.
It’s best to highlight the interviewee’s key skills and achievements for discussion on promotion so that potential audience members can see if any questions of theirs would be answered by engaging.
Use your interview to tap into networks of people and organisations. This can help find your next guest for the latest industry opinions.
Pretty pictures speak louder than words. For those searchers who are visual learners, hoards of text on websites can seem daunting, so infographics tap into that readership quite nicely.
Infographics are also a great save when struggling for new content ideas or are short on time. If there are answers to questions that your readers want, but lacks mass appeal – the infographic can save the day.
Look at this awesome example from Food Republic – see how much ground it covers, but how quickly the information can be consumed? This is why infographics are the perfect partner for longer blog posts and studies. The information presented in both forms will largely be the same, it’s just packaged slightly different.
Editing content to fit on an infographic with clear, visual aesthetics can communicate to wider audiences who may not of read it in a traditional article-style format. A professional or student of a subject maybe willing to read lots of words on screen but a hobbyist may only bother engaging if content is short and snappy in an infographic.
Look at old blog posts that used to be popular. Infographics are a great way of reenergising content that you considered done and dusted.
Most consumers will want to check that they’re buying the best product or service for their money. So reviews for films, technology or building services are very lucrative for gaining search traffic.
Capitalise on the post’s appearance with rich snippets offering gold stars in the search engine’s result listings. Make it stand out from the crowd of other reviews by competing blogs.
Reviewing resources, products and services all offer rewarding opportunities to gain organic search traffic and boost your web page ranking. Google Trends isn’t needed to know that people often ask this question across the world.
This post by Trusted Reviews gives detailed comparisons on pretty much every feature. The page’s social media sharing widget speaks for itself when saying that users engaged with this post. Not only is the amount of features reviewed impressive, it ticks a lot of boxes from the list of questions that searchers want to know, stacking the odds of gaining organic search traffic in its favour.
Condensing your information into an on-screen video tutorial or a presented clip allows your web pages to reach new audiences, which either don’t have time or don’t enjoy reading.
Videos are particularly good for more complicated topics. You can use visual aids to put your points across clearly, without having to write 10,000 words.
Filming and editing video well can really impress viewers. If it’s clear time and effort has been put in and it’s of impeccable quality, audiences will listen and engage more – they’ll give what you’re saying a chance.
Videos are seriously popular on social media. Get your website or blog a YouTube channel if you plan to make a series of video posts. If you can create a network of enthusiastic subscribers, the chances of your content being shared and gain inbound traffic is much greater.
Similar to infographics, there’s nothing stopping your from embedding the video from YouTube onto your own blog and then writing a post about it. This way, you get maximum exposure for your content! Also, make sure you don’t miss out on the opportunity to get some awesome branding onto your Youtube page, just like Patricia Bright has done here.